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Posted on October 16, 2017. In 2012, McDonald’s launched a Twitter marketing campaign based on the hashtag “#McDStories.” It wanted customers to tweet about good times at McDonald’s. Unfortunately for McDonald’s, negative tweets such as these stole the show: “Dude, I used to work at McDonald’s. The #McDStories I could tell would raise your hair.” Read the full article…
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What is Trademark Monitoring and Policing?
Think about it this way: Your trademark is like a new commercial property you have constructed.
Why This is Crucial
If you spent a fortune to build a new headquarters for your business, should you save money by not maintaining and securing the property?
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Can Politicians and Businesses Legally Block People on Social Media?
Posted on September 19, 2017. The Tweeter in Chief, President Trump, was sued in July by a group trying to force him to stop blocking critics on Twitter. For that reason, a pair of recent decisions addressing politicians and social media by a federal trial judge in Virginia are getting attention. Those decisions were made Read the full article…
Tales of Woe from Companies That Reposted Pictures on Instagram Without Permission
Posted on July 27, 2017. Does your business use Instagram to promote itself? If so, beware that posting on Instagram photos taken by others could be copyright infringement. First, some technology: Instagram does not provide a way for users to “repost” pictures posted by others on Instagram. There is a workaround. You can screenshot on Read the full article…