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The Washington Redskins are picking a new name. Rebranding any business is hard. Under trademark law, you can’t pick a name that’s confusingly similar to an existing name used for the same or similar type of business. Because of various obstacles and threats, rebranding is much tougher when replacing a famous name. Let’s take an Read the full article…
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Think about it this way: Your trademark is like a new commercial property you have constructed.
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False Advertising Law and the Bud Light King: Using Your Competitor’s Words Against It in Ads
On TV, your words can be used against you. That’s true of cop shows and, now, beer ads. People of a certain age fondly remember the old Dragnet police show. Regular watchers can recite by heart the warning always given by Sergeant Joe Friday to the arrested suspect: “You have the right to remain silent, Read the full article…
What Lessons Can Businesses Learn from Zion Williamson’s Contract Troubles?
In the Bible, “Zion” refers to the city of Jerusalem or the dwelling place of God. Zion Williamson is named appropriately because he’s expected to be the next superstar to light the NBA. Williamson is mortal too, because he’s embroiled in a contract dispute, the kind many businesses unfortunately stumble into. Learn from his mistakes. Read the full article…