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Should Your Business Seek a Trademark Registration on a Hashtag?

Posted on October 16, 2017. In 2012, McDonald’s launched a Twitter marketing campaign based on the hashtag “#McDStories.” It wanted customers to tweet about good times at McDonald’s. Unfortunately for McDonald’s, negative tweets such as these stole the show: “Dude, I used to work at McDonald’s. The #McDStories I could tell would raise your hair.” Read the full article…