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Posted on October 24, 2018. If an employee with a large Twitter following leaves, and if the employee primarily used the Twitter account for business promotion, can the former employer use trade-secret law to claw back the account? This is the central issue in a dispute between former Roanoke Times sports writer Andy Bitter and Read the full article…
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What is Trademark Monitoring and Policing?
Think about it this way: Your trademark is like a new commercial property you have constructed.
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If you spent a fortune to build a new headquarters for your business, should you save money by not maintaining and securing the property?
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When Hashtagging for Your Business, Beware of Others’ Trademarks
Posted on September 19, 2018. Using the wrong hashtag in marketing can backfire on you. In 2014, DiGiorno noticed the hashtag #WhyIStayed trending on Twitter, so it tried to catch the wave by tweeting: “#WhyIStayed You had pizza.” The DiGiorno tweeter should have checked the hashtag’s meaning before posting. It was being used by women Read the full article…
Can Your Business Safely Parody a Famous Trademark in Its Products or Marketing?
Posted August 20, 2018. Let’s take a quiz: Question #1: Which slogan isn’t owned and used by the Virginia Tourism Corporation (VTC)? (A) “Virginia is for Beach Lovers” (B) “Virginia is for Gun Lovers” (C) “Virginia is for Craft-Beer Lovers” (D) “Virginia is for Oyster Lovers.” Answer: “Virginia is for Gun Lovers” Question #2: If Read the full article…