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Posted February 18, 2020. The trademark-infringement fight between Truist Financial Corporation and Truliant Federal Credit Union is going to the mat. Truist is the result of the merger of SunTrust and BB&T. When those merging banks announced the Truist name last year, Truliant sued them for trademark infringement, contending consumers would be confused by the Read the full article…
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A New California Law Attempts to Regulate Consumer Privacy Nationwide. Better Get Ready.
Posted on January 21, 2020. A new California law, the Consumer Privacy Protection Act (“CCPA”), goes beyond requiring businesses to have privacy policies. It forces them to carefully structure how they gather and use consumers’ information. It’s not limited to information gathered by a website. The law addresses all personal information gathered from consumers, even Read the full article…
Trademark Lessons from the Fiasco of Picking TRUIST as a Bank Name
Posted on December 17, 2019. When SunTrust and BB&T chose to merge, they chose TRUIST as the name of the combined bank. They just closed the merger. So far, the naming choice has been a legal mess. I wonder if they will abandon the new name. It’s a textbook example of what happens when business Read the full article…